Written courses for people who do their own marketing
Short reads on strategy, search and brand — plus the first three chapters of the course, free.
Awareness, consideration, decision — and why awareness is not about your brand at all. Chapter three covers what to publish at each stage and how to measure whether it worked.
Apple does not lead with computers and Nike does not lead with shoes. Chapter two explains why the reason behind a brand converts better than its feature list — and how to find yours.
Marketing is one thing: telling a story. Chapter one of Advanced Marketing Techniques covers the marketing mix, how to identify a target market, and how to build a strategy that holds together.
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The course
Advanced Marketing Techniques — twelve chapters on building a brand that gets found, chosen and remembered.
See all 12 chapters — $49