Written courses for people who do their own marketing
Short reads on strategy, search and brand — plus the first three chapters of the course, free.
Your directory listings are database records that AI assistants read to confirm your business is real. Run this five-minute audit to find citation drift.
Apple does not lead with computers and Nike does not lead with shoes. Chapter two explains why the reason behind a brand converts better than its feature list — and how to find yours.
Awareness, consideration, decision — and why awareness is not about your brand at all. Chapter three covers what to publish at each stage and how to measure whether it worked.
Marketing is one thing: telling a story. Chapter one of Advanced Marketing Techniques covers the marketing mix, how to identify a target market, and how to build a strategy that holds together.
In the fast-paced world of business, understanding the difference between strategy and tactics is crucial for success. Many people use these terms interchangeably, but they serve distinct purposes
Understanding Digital Marketing Strategy A digital marketing strategy is your company’s action plan for achieving business goals through online channels-think websites, social media platforms like LinkedIn or Instagram,
Understanding SEO Fundamentals SEO best practices can boost organic traffic and spotlight your brand in a competitive landscape. If boosting organic traffic is your goal, then the power
Redefining customer experience is a complex task. Let’s enter a world where customer experience is king! In this rapidly evolving market, it’s crucial for businesses to adapt their
Are you ready to take your potential customers from clicks to conversions to boost your return on investment (ROI)? In today’s digital landscape, simply driving clicks to your
Hey there, business owners and marketing managers! Are you ready to unlock the true potential of email marketing and skyrocket your results? Well, you’ve come to the right
Search
The course
Advanced Marketing Techniques — twelve chapters on building a brand that gets found, chosen and remembered.
See all 12 chapters — $49