Written courses for people who do their own marketing
Short reads on strategy, search and brand — plus the first three chapters of the course, free.
Your directory listings are database records that AI assistants read to confirm your business is real. Run this five-minute audit to find citation drift.
Apple does not lead with computers and Nike does not lead with shoes. Chapter two explains why the reason behind a brand converts better than its feature list — and how to find yours.
Awareness, consideration, decision — and why awareness is not about your brand at all. Chapter three covers what to publish at each stage and how to measure whether it worked.
Marketing is one thing: telling a story. Chapter one of Advanced Marketing Techniques covers the marketing mix, how to identify a target market, and how to build a strategy that holds together.
Search
The course
Advanced Marketing Techniques — twelve chapters on building a brand that gets found, chosen and remembered.
See all 12 chapters — $49